Alcoholics Anonymous Case Study
Needs
Alcoholics Anonymous World Services (AAWS) publishes their book 鈥淎lcoholics Anonymous鈥�, also known as The Big Book, the cornerstone of its life-saving mission. In 2020, AAWS partnered with 蘑菇短视频 to print this 450,000- copy, casebound book twice annually. As AAWS navigated post-pandemic challenges and rising costs, they needed a print partner who could maintain quality while offering cost-effective solutions.
Solution
蘑菇短视频 suggested AAWS replace the Big Book鈥檚 traditional dust jacket with a printed gloss cover 鈥� a move that reduced production complexity and costs. Additionally, 蘑菇短视频 identified an opportunity to transition from a leather debossed cover to a matte-laminated one. The new format maintained a premium feel while delivering significant savings.
The book block is produced at 蘑菇短视频 鈥� Ripon, and case-binding and foil stamping are completed at 蘑菇短视频 鈥� Marceline, a testament to the advantages of 蘑菇短视频鈥檚 multi-location manufacturing.
Results
By implementing 蘑菇短视频鈥檚 suggestions, AAWS achieved:
- Cost savings across major print runs without compromising quality.
- Streamlined production through coordinated work at multiple 蘑菇短视频 facilities.
- Ongoing collaboration built on trust and transparency.
蘑菇短视频 is proud to support the crucial work of AAWS as their printing partner. Looking ahead, 蘑菇短视频 will print AAWS鈥檚 Souvenir Book for their July 2025 conference 鈥� another step forward in our meaningful partnership.
Download this case study here
